Location & mobility
Home and work areas, commuting patterns and footfall around real points of interest — derived from anonymized network events.
Telco data
The richest signal in the market — made activatable
Mobile networks see what no ad platform can: where people really go, which devices they carry, how and where they spend. Newmedia turns that first-party telco signal into privacy-safe audiences — and shares them across Meta, Google, TikTok and programmatic, without raw subscriber data ever leaving the operator.
- First-party network signal
- Anonymized & consent-aware
- Activated across every platform
- Brand-safe data clean room
Meta
TikTok
Google Ads
X
DOOH
What telco data is
Signal a cookie could never capture
A mobile operator observes real-world behaviour at a scale and accuracy no website or app can match. Aggregated and anonymized, these signals become audience segments that explain not just who a person is — but how they actually live.
Device & network
Handset tier, OS, 4G/5G access and connection quality — strong proxies for purchasing power and tech affinity.
Data usage & interests
Category-level consumption — streaming, gaming, finance, travel — modeled into interest affinities, never raw browsing.
Demographics & tenure
Age band, plan type and customer lifecycle — modeled, consented attributes for accurate, stable targeting.
Roaming & travel
Inbound and outbound travellers and roaming behaviour — high-value audiences for tourism, retail and finance.
Spend & top-up behaviour
Recharge frequency, ARPU band and payment patterns — signals of value and intent for finance and premium brands.
Audience marketplace
24 segments
Reach
5.2M+
Active buyers
36
Yield
+62%
Top segments
demand
High-value travelers
+38% CPM
Premium device owners
+24% CPM
Frequent rechargers
+19% CPM
Anonymized
Consent-aware
PMP/PG
For operators
Turn network data into a new revenue line
Operators sit on the richest behavioural signal in any market — and most leave it untouched. Newmedia packages your subscriber data into brand-safe, privacy-compliant audience products, then opens the demand to advertisers across every major platform.
Spin up an audience marketplace in weeks, not years. Aggregate, anonymize and segment first-party signals into commercially attractive packages — and earn a high-margin advertising line alongside core connectivity revenue.
- Audience marketplace — packaged segments ready for buyers.
- Privacy-first activation — anonymization, consent and audit trails built in.
- Programmatic-ready — integrate with DV360, TTD and direct demand.
By industry
Industries that buy telco audiences
Telco signal travels well beyond telecom. Eight verticals already activate Newmedia's privacy-safe operator audiences — each matched to the location, device and behavioural signals that move their numbers.
Telecom
Subscriber win-back and prepaid top-up — your own base, re-segmented and re-reached.
Banking
Device-tier and location segments for cards, lending and travel-aware targeting.
Retail
Footfall and catchment-area audiences built around every store from anonymized mobility.
Automotive
In-market movers and long commuters, modeled from anonymized mobility patterns.
FMCG
Mass reach refined by neighbourhood, device tier and lifestyle affinity.
Hospitality
Inbound roamers and domestic travellers, reached in-market in real time.
Real Estate
High-income districts and relocation signals for precise geo targeting.
Gaming
Heavy data users and premium-device owners — primed for installs.
Customers like you
Outcomes that compound
Anonymized results from advertisers and operators activating privacy-safe telco audiences on Newmedia.
Telecom · Operator
Network operator
Packaged anonymized first-party signal into a privacy-safe audience marketplace and opened demand across Meta, Google and programmatic — a new revenue line in one quarter.
+62%
Data revenue yield
Retail · Footfall
National chain
Activated catchment-area audiences built from anonymized mobility around 60+ stores, shifting spend toward high-intent neighbourhoods on Meta and Google.
2.4x
Store-visit lift
Banking · Cards
Top-tier bank
Targeted premium-card prospects using telco device-tier and location segments, matched in the clean room — no raw subscriber data ever shared.
-32%
Cost per approved card
Onboarding
From integration to first activation in weeks, not quarters
A focused 5-week ramp from raw operator signal to live, privacy-safe audiences activated across every platform — with a dedicated onboarding lead from day one.
1
Week 1
Connect
Operator data and advertiser sources connect securely into the privacy-safe clean room.
2
Week 2
Anonymize & model
Signals are aggregated, anonymized and modeled into named, consented audience segments.
3
Week 3–4
Match & activate
Segments matched on hashed keys and pushed live to Meta, Google, TikTok and DSPs.
4
Week 5+
Measure & expand
Lift measured, segments refined and new audiences added — consent tracked throughout.
1
Week 1
Connect
Operator and advertiser data connect into the clean room.
2
Week 2
Anonymize & model
Signals anonymized and modeled into named segments.
3
Week 3–4
Match & activate
Segments matched and pushed live to Meta, Google & DSPs.
4
Week 5+
Measure & expand
Lift measured, segments refined, consent tracked throughout.
Ready to put telco data to work?
See how Newmedia turns first-party operator signals into privacy-safe audiences — activated across every platform — in a 30-minute walkthrough.